About us

Veyond Metaverse strives to disrupt the healthcare industry by offering innovative, haptic extensive reality (XR) technology to our customers

Veyond Metaverse makes innovative extended reality (XR) solutions to improve medical education, training for clinicians, surgical planning & procedure, treatment, and diagnosis.  Our product offers the highest fidelity 3D anatomic file globally in real-time utilizing our industry-leading proprietary  cloud communication platform. Our vision and mission revolve around our philosophy, which governs our every action: To develop products to improve our customers and their patients' lives.

Our philosophy

Veyond Metaverse

TEAM

Adam Choe, MBA
Co-Founder & CEO
Adam Choe co-founded Veyond Metaverse in 2021. As the CEO, he defined the Veyond Metaverse vision and strategy, contributed to core values, and has led the company since its inception. Prior to Veyond Metaverse, Adam was CEO of two successful healthcare companies, Immunostics and NanoEnTek USA, where he commercialized products globally and defined the company's growth areas. Adam was the first employee at Johnson and Johnson Lifescan Korea, where he served as a founding Managing Director. There he developed the core brand and drove strategy and execution of commercial functions. Adam successfully served as a vice president of global health management at Alere (Now Abbott).  Adam received an MBA in marketing and strategy from Carnegie Mellon University and a BA in Biology from the University of Texas at Austin.
Joon Chung, PhD
Co-Founder & CTO
Joon Chung co-founded Veyond Metaverse in 2021 and has served as Chief Technology Officer of Veyond Metaverse since its founding. As the CTO, he defined the Veyond Metaverse technology roadmap and vision.  He is a driving force behind our technical know-how and capabilities.  Joon established a global network of collaborators and research institutes that will enable the technology leadership for Veyond Metaverse for years to come.  Prior to Veyond Metaverse, he is a full professor at Ryerson University and a director of the MIMS (Mixed-reality Immersive Motion Simulation) lab.  He has published extensively in his field.  Joon earned his Master and PhD in Aerospace Engineering from Cornell University and University of Toronto.
Tobias Volker, PhD
COO
With more than 32 years of experience in healthcare, Tobias is an astute and accomplished businessman as well as a scientist. Highly skilled in conceptualizing, developing, and implementing comprehensive global business plans for new and innovative products, he has, during his career, strongly contributed to the development of the concept of point of care at different organizations including Biosite, Cholestech, Alere, EKF Diagnostics, and Boditech Med.  As an SVP at SK Telecom, Tobias contributed to the convergence of healthcare and digital health.  At Veyond Metaverse Tobias is driving the digital health product roadmap and global commercialization.  He holds a PhD in Biochemistry from University of Bordeaux (France) and MBA from INSEAD.
William Chapman, PhD
CSO
William has 25 years of experience working for numerous clinical, life sciences, and analytical service companies as a leader, liaison, and key contributor, gaining extensive knowledge in chemistry, medicine, and life sciences. He has a proven record of developing strategies that yield positive, measurable results, especially in areas of new technology development, and is highly skilled in interacting and collaborating with members of other technical professions to meet mission-critical objectives.  He believes that the validation of new devices needs to be considered carefully in the early design phase and that the resulting quality is absolutely necessary for market acceptance.  He earned his Ph.D. in Chemistry from Penn State University and continued his studies as an NIH Postdoctoral fellow at Columbia University.

ADVISORS

James Snider
James has extensive experience in product development and operations in both startup and large companies. Prior to joining Critical Diagnostics, James was the Executive Vice President of Business & Operations for IntelligentMD, an early-stage medical device company that focuses on the essential elements of disease diagnostics and therapeutic intervention. Previously, he spent eight years at Applied Biosystems (ABI). James holds a B.S. in chemistry from Grand Valley State University and a Ph.D. in chemistry from the University of South Carolina.
Jim McMenamy
Jim McMenamy has spent the last 30+ years focusing primarily on the development and worldwide launch of numerous Human and Veterinary Clinical Diagnostic Test Systems with a specific focus on the Point of Care Marketplace.  He has launched dozens of new products in areas such as Infectious Diseases, Cancer Markers, Fertility Tests, Drugs of Abuse etc. both Instrumented and non-Instrumented.  He has held leadership positions in Marketing, Sales, Business Development, Corporate Development and General Management with companies such as Samsung (NexusDx), Becton Dickinson, Quidel, ACON Labs, Alere/Inverness Medical, scil/Henry Schein Animal Health and diatron/Stratec Corp. Jim holds a BS Degree in Biomedical Engineering and an MBA from Rutgers University.
John Erickson
John Erickson is a dynamic and strategic senior global health care business leader with success-based experience from Fortune 50 to start-ups including: Johnson & Johnson, Abbott, Bio-Rad, Nexus Dx and as a consultant to diabetes, clinical diagnostic and life science companies. John has been recognized for proven leadership in delivering superior results, developing profitable growth strategies and building high performance teams. Additionally, John has been responsible for the development, launch and management of over 3 dozen scientific products with cumulative revenues in excess of $4 billion and has raised more than $50 million in investment capital. John’s experiential portfolio and business acumen also includes strategy development and execution, capital funding, organizational design and cultural change management, numerous global new product launches, joint venture management, corporate partnerships, product licensing agreements, intellectual property strategy, Digital Health and Point of Care (POC), and emerging market development expertise.
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